![]() ![]() They are both authority rankings measured by Moz. A brand new site can quickly grow into the 50s and 60s, but increasing from there into the 80s is exceedingly difficult.ĭomain Authority should not be confused with Page Authority, though they are much the same thing. It’s also a logarithmic scale, meaning that as you grow higher in the ranks, it gets increasingly difficult to further increase. ![]() Very few sites – only the larges, like Facebook – have ideal Domain Authority scores. Rather than attempt to add more factors to refine the metric, Moz has simply refined what it measures and made it into its own thing.ĭomain Authority is a scale from 1 to 100, where 100 is the Platonic Ideal of a website. It doesn’t include everything Google does, nor could it without direct insider access to the existing algorithm, there’s no way they could create one accurate enough to satisfy. Of course, Domain Authority is very much a beat of its own. Moz is, essentially, trying to reverse-engineer Google in order to give webmasters a better tool to estimate their SEO position and the effects of their changes. ![]() They are often included because they are factors in Google’s algorithm, and they are weighted to approximate the algorithm itself. What is Domain Authority?Įxperienced SEOs will already know this, but here it is again Domain Authority is a site-wide measurement of a range of factors, all of which have something to do with your Google ranking. Moz’s Domain Authority is a logical extension of the concept and brings much more to the table. ![]() Simple ranks, like Alexa, measure a single variable and give some basic statistics. In order to measure how Google changes, and to gain some idea of what they change beyond what they simply state, third party developers have tried to calculate their own forms of ranking. Much of what goes on in the SEO industry comes from reacting to Google’s algorithm and the changes they make to it over time. ![]()
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